SAM THE COOKING GUY - TV show reel
Sam Zien BIO
Sam quit a biotech job in July of 2001 to try his hand as the host of a travel show. But a month before a trip to shoot in Tokyo and Hong Kong, September 11th happened – and that changed everything.
He decided to stick with TV, but switched from travel to cooking and eventually landed a twice-weekly 2-minute cooking segment on a local morning news program. The segments caught on and grew into a 30-minute show appropriately named ‘Sam the Cooking Guy’ - an irreverent mix of humor and easy-to-replicate recipes. It’s ‘reality’ cooking – in the sense that whatever really happens when he shoots, stays in the show. Eventually, Discovery Health came along and ‘ Just Cook This! with Sam the Cooking Guy’ was born.
Known for his ‘big in taste and small in effort’ philosophy, Sam has 15 Emmy awards, 3 cookbooks and a dozen visits to the Today Show, He also creates video content for companies like Chosen Foods, Bed Bath & Beyond & Bumble Bee Foods, And his casually uncensored web series, STGO continues his simple style, with short 3-4 minute episodes.
In the summer of 2018, Sam will open his first restaurant Not Not Tacos in San Diego’s Little Italy neighborhood.