Eat This! is a new style radio talk show, with no fancy ingredients or confusing chef-speak, it's all about making food that's "big in taste and small in effort." During the hour long weekly program, Sam shares his technique in creating simple and delicious recipes. Sam says, "People want to eat well, but don't want it to be complicated or take forever". It's about what to make for dinner, and offers some culinary kick-in-the-ass motivation.