• PIRCH (map)
  • 3535 Peachtree Rd NE, Suite 230,
  • Atlanta, GA, 30326
  • United States

Join Sam at the Grand Opening of PIRCH's new store in Atlanta. 


Sam's Cooking Demo Schedule: 

Breakfast: Egg Centric

Start Time: 11 am

  • Shirred Eggs

  • Mixed Frittata 

  • How to poach an egg properly - "we don't need no stinking poaching cups"

  • Quick Blender Hollandaise vs Proper Technique Hollandaise

Lunch: Seafood

Start time: 2 pm

  • Simple Shrimp Tacos

  • Lobster Rolls

  • Salmon in the hearth

  • Whole shrimp: how to season, cook, then yank off the heads and love them

Dinner: PIRCH Steakhouse

Start time: 5 pm

  • Cast iron pan cooking - the best way to cook a steak?

  • Using fresh herb & butter to flavor during cooking

  • Whole tenderloin with a simple 'at home' sous vide

  • Making a béarnaise sauce for the steak and adding crab - booyah!