SAM THE COOKING GUY - TV show reel
COOKING ON HOME & FAMILY HALLMARK CH
THAT MOMENT ON THE TODAY SHOW
HOWARD STERN ON SAM
Sam Zien BIO
Sam quit a biotech job in July of 2001 to try his hand as the host of a travel show. But a month before a trip to shoot in Tokyo and Hong Kong, September 11th happened – and that changed everything.
He decided to stick with TV, but switched from travel to cooking and eventually landed a twice-weekly 2-minute cooking segment on a local morning news program. The segments caught on and grew into a 30-minute show appropriately named ‘Sam the Cooking Guy’ - an irreverent mix of humor and easy-to-replicate recipes. It’s ‘reality’ cooking – in the sense that whatever really happens when he shoots, stays in the show. Eventually, Discovery Health came along and ‘ Just Cook This! with Sam the Cooking Guy’ was born.
Known for his ‘big in taste and small in effort’ philosophy, Sam has 15 Emmy awards, 3 cookbooks and a dozen visits to the Today Show, He also creates video content for companies like Chosen Foods, Bed Bath & Beyond & Bumble Bee Foods, And his casually web series, STCGO continues his simple style, with short 3-4 minute episodes.
And in June Sam will finally dip his toe into the restaurant world when he opens ‘NOT NOT TACOS’ in the Little Italy Food Hall. When asked if they’re tacos, he merely responds, “well, they’re not not tacos”. What does that even mean Sam?